It is estimated that over 70% of the visitors to your website will come from “Natural” or “Organic” search engine results.
These visitors are free of charge and therefore the benefit is self evident. The better your SEO results the more traffic you will get without having to pay for it.
So how do search engines work?
Search engines provide the user (the person searching Google) with relevant results based on the search query which they have submitted. The search engine will return the most relevant results first, as a user will quickly get frustrated if they cannot find what they are looking for. Highly relevant results serve highly relevant content and the search engines will want to best achieve this to stop the user reverting to other search engines for information.
To do this, search engines constantly monitor websites to evaluate their content. The data is then stored and indexed by the search engine so that when a user types a search term into the search bar on their computer, it only needs to look through it's index to return results rather than searching the web. The search engine will therefore rank the pages on your site to show how relevant it is to the persons original search term
Benefits of SEO
Targeted Traffic
This is very important – both your advert and the web page that the customer sees when they click your advert should be highly relevant to the service (the keyword used) that the person searching is looking for. For example: if someone is searching for “manicure” the website page they land on should be highly relevant to that service and not just a generic web page. People searching the internet should never be more than one or two clicks away from what they are looking for.
Making your Website Visible
Once a website has been optimised, it will increase the visibility of your website in search engines. More people will visit your website and it will give international recognition to your products/services.
A good return on your investment
An effective SEO campaign can bring a higher return on your investment than any other type of marketing for your company. This will therefore increase your volume of sales and profit overall.
A must for any business’ marketing budget
One of the great benefits of search engine optimisation is that it is cost effective and requires the minimum amount of capital for the maximum exposure of your website.
Measurable results
We constantly track and monitor the results of your SEO campaign and report the success to you frequently. SEO campaigns can be most effective when working with a PPC campaign as the PPC campaign will allow more flexibility in your advertising message.